D&AD New Blood Brief
While modern interiors can be beautiful, they often lack storytelling and personality-qualities that Morris & Co. achieves effortlessly.
To encourage a new audience to buy direct from morris and co whilst reinforcing the four core elements of the brand: authenticity and originality, heritage, heritage reimagined and craftsmanship
Making connections is a typographic based campaign for Morris&Co which connects places of interest to iconic patterns through association and pattern resemblence.
From guerilla marketing to social media activations, this campaign is designed to draw in a new audience,
encouraging them to create meaningful interiors.